Artisan Chocolate and the Hershey Company, a Business Case for Corporate Dissonance

Artisan Chocolate and the Hershey Company, a Business Case for Corporate Dissonance

Tuesday, July 28, 2020

Over a decade ago, Hershey acquired three specialty chocolate companies in a bid to expand their reach to the fine chocolate segment of the market. Speaker Susie Picken was involved with Dagoba and Scharffenberger brands and will share the challenges they face as the parent organization shifts its focus to becoming a "snacking powerhouse"

Tuesday, July 28, 2020
9am PST, 10am MST, 11am CST, 12pm EST