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What differentiates fine chocolate from other chocolates? We look at the processing and manufacturing processes that create outstanding products.


Market Size: Fine chocolate is a small but growing segment of the chocolate industry representing 5% or less of chocolate market sales.  

Definition:  Fine chocolate is defined in terms of its flavor, texture and appearance, as well as how its limited ingredients, high cocoa and  low sugar content, are sourced and processed.

Sensory:  Fine chocolate makers are committed to coaxing the unique flavors  from each bean, allowing the consumer to experience complex flavors from the terroir of various regions and countries.  Textures should be smooth and creamy, unless purposely creating unrefined chocolate. 

Visual:  Fine chocolate professionals are committed to creating stunning visual experiences through perfectly finished products which are often artfully designed. 

Processed:  Fine chocolate makers and chocolatiers use artisan methods to create minimally processed chocolate with flavor complexity. 

Sourcing: With a commitment to the farmer, fine chocolate makers use ethical practices to source the highest quality flavor beans and cocoa, often from single countries of origin and individual growers.

Fine Chocolate

  • cacao origin and processing
  • chocolate production practices
  • non-chocolate ingredient quality
  • chocolatier’s technical expertise
  • artistry and presentation

"Having been involved with specialty chocolate for the past 25 years it is terrific to finally have an organization dedicated to educating people and promoting chocolate in all of its many uses. I just wish that FCIA had been around to help me when I first started my company." Michael Szyliowicz, Mont Blanc Gourmet

Cacao Origin & Processing

Ask most people what’s in their chocolate bar and they will probably answer chocolate, milk and sugar. While this answer is true, it is an incomplete picture of the chocolate inside the wrapper.

Perhaps you have recently heard more about cacao percentages. Even mainstream chocolate bar producers have gotten on the bandwagon to promote their “Cacao reserve” or  seventy percent dark chocolate. But what do all these terms really mean? Are all 70% cacao bars equal? What should the consumer know and learn to taste to differentiate fine chocolate from the candy bar of our youth?

Like wine, chocolate is an agricultural product whose character and flavor are dependant on genetics, climate, soil and processing practices to yield a finished product. The higher the quality and care taken along the route from bean to bar, the better the finished product will taste. So first let’s look at these individual  components and explore them a little more, to  learn how they affect the taste and quality of  chocolate.

Climate- Cacao grows roughly within the latitudes of 20 degrees north or South of the equator. Cacao thrives in  countries like Venezuela, Columbia, Dominican Republic, Mexico, Belize, Costa Rica, The Ivory Coast of Africa, Madagascar and even Hawaii. While the crop is naturally a rainforest understory plant, requiring high humidity,fertile soils , rainfall and warm temperatures it has also been grown successfully in drier, poorer conditions under irrigation. Sound Plantation management practices including organic fertilization and pest management  affect the quality of beans being produced by the trees. Since soil conditions vary widely throughout the equator the “terroir’ or specific geography, soil and climatic conditions of a region can add distiniction to the character and flavor of the cacao.

Genetics/Origins- Although the exact location is a debate, Theobroma cacao started in the wild, somewhere in the understoried canopies of the tropical forests of South America and spread throughout Central America and Mexico. Like all plants, certain strains became prized for their ability to produce a good yield of beans which could be used as currency for trade goods, bear a distinctive flavor or survive in less than ideal conditions. From these regions the name that endured was “Criollo” or “born in the New World.  Another strain, Forastero or “foreign”  is thought to have originated in the Amazon basin and was later brought to Africa where it was planted heavily due to its ability to yield larger crops of beans and be more disease resistant.. The flavor of Forastero however is considered “flat” or “monotone”, even “acidic”  and lacks the rich flavor notes of the Criollo bean. A third variety of Cacao, called Trinitario is a hybrid of the two, hardier than Criollo and better tasting than the the Forastero., although still not considered as flavorful as a pure Criollo. As cacao trees cross polinate readily, it becomes very hard to determine exactly what the genetics of a particular orchard without the help of DNA testing. There are a number of claims of “criollo” when in fact the genetics are in doubt. Without that testing chocolate manufacturers have to rely on their own experience and contacts within each cacao growing region to find the best beans.

Processing in the field - Chocolate processing starts at the plantation where skilled personnel select the right time to remove ripe pods from the trees and carefully extract the seeds (or beans) from the pods. When Cacao beans are  harvested they must first be properly fermented and dried. The care given to the fermenting process is one of the most important factors in the quality of the chocolate. Different varieties require different fermentation process’ to create the complex chemical change that will take place within the bean and allow the true flavor of the chocolate to develop properly. Also proper drying of the beans ensures the correct fermentation process is not compromised on the beans’ long trip to the manufacturer.

Fine chocolate relies upon those plantations that have established a reputation for high quality cultivation, pods selection, and fermentation/drying prior to shipping the beans to chocolate manufacturers.  Newer plantations have sprung up that produce smaller cacao production volume, or more rare or mixed cacao product hoping to be supported by the demand for fine flavor chocolate.

Chocolate Production Processes

Upon arriving at the bulk chocolate manufacturer, the fermented and dried beans are cleaned and blended – the blending (or not) of bean types is what helps establish the final flavor of the chocolate.  The blended beans are then roasted to remove moisture and further establish the final characteristics, including aroma and flavor.

The shells are separated from the roasted bean (nib), which contains about 50% cocoa butter.  The nibs are crushed and refined into a paste. That paste is conched along with any additional ingredients such as sugar, vanilla and lecithin. After conching the chocolate is tempered and poured into molds to create blocks of bulk chocolate used by the chocolatier to create chocolate products such as bonbons, pralines and bars.

The total percentage of cacao solids and cocoa butter in the chocolate is referred to in the industry as cocoa liquor. The product can be called a number of different terms on a product label such as chocolate liquor, unsweetened chocolate, cacao mass, cocoa mass, chocolate fondant, cocoa beans, cacao beans, chocolate beans, cacao seeds, cocoa seeds, chocolate seeds..

The higher the cacao content, the lower the sugar content. This is important information for the discerning consumer: cocoa percentage simply refects the sweetness of the product. Although a cacao percentage may be high, that does not indicate that the chocolate is a fine chocolate. Given what we have just learned, the origin of the cacao plant, the conditions under which it was grown and harvested and proper fermentation, drying and production practices go a long way in creating a distinctive flavor profile.

Non-Chocolate Ingredient Quality

Non-chocolate ingredients are all those elements that a chocolatier uses to complement the core chocolate, for example: butter, heavy cream, nuts, spices, natural flavoring and colorings in bonbons, pralines and bars. 

Only pure flavoring ingredients such as sugar, vanilla, and  soy lecithin ( a stabilizer) are acceptable in dark chocolate bars . If the bar is flavored, it should be done so with natural spices , herbs or fruit extracts. In milk chocolate, milk solids will be added to the mix. Cocoa butter is the only acceptable fat ingredient - fine chocolates contain no vegetable or animal fats, and no artificial flavoring ingredients.

Fine bonbons/pralines should use only the finest and freshest non-chocolate ingredients and little to no chemical preservatives. When made into bon-bons, choose chocolates that use in their ganaches only pure cream, butter, herbs, spices, and glucose. As you become aware of the quality of the ingredients and orgins of your chocolate, so your palette will become more discerning.

Chocolate Technical Expertise

Chocolatiers arrive at their art from a variety of origins.  Some are “born” into a family business and learn the trade from their predecessors.  Others arrive from other artistic endeavors such as chef, painter or sculptor.  Still others make a step change in their career path as a nurse, attorney, or other non-food profession.  Each Chocolatier brings with her all of her past experiences, professional and personal, which in some way color her choices as a Chocolatier.  Regardless their starting points, however, Chocolatiers all share a passion for the chocolate arts.

Training is vital to the Chocolatier and encompasses not only the basics of chocolate tempering, recipe development and artistic design, but also of safe food handling, packaging and business acumen.  As with any vital area, new concepts are constantly emerging in the chocolate arts, and the Chocolatier must stay abreast of these developments.

The constant companion to training is experience; it is not enough to have only “book knowledge” in the chocolate arts.  The Chocolatier must invest hours upon hours of  practice, experimentation, trial-and-error, and refinement in order to consistently produce fine chocolate confections.

This combination of passion, training and experience enable the Chocolatier to make the proper technical and artistic decisions that produce fine chocolate.  How well has the Chocolatier selected her core chocolates and non-chocolate ingredients?  How well has the Chocolatier blended his chocolates and ingredients into a finished product?  As you bring the chocolate to your nose do you detect a pleasant aroma?  When you close your eyes and savor the first bite does the chocolate meet your expectations of what its description and presentation promised?  That moment of exquisite pleasure that chocolate lovers experience begins with the Chocolatier.

Artistry & Presentation

Fine chocolate products such as bonbons, pralines and bars benefit from their presentation, from the shape and finish of the chocolate, to the packaging that contains the chocolate.  Molds may be used with fine hand detail work to present pieces that are like small pieces of sculpture.  Hand-crafted chocolates with irregular surfaces and a more rustic look also meet the presentation requirement of fine chocolate, especially if such products elicit childhood memories or reflect back to simpler time and place.

See our Glossary of Confections for more detailed information on bonbons and pralines.

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